THE POWER OF FACEBOOK

Facebook reported in the last quarter of 2019 that they had 6 million advertisers on their platform. This is a considerable increase from the 4 million companies that advertised during the same time in 2016. Of all the Facebook advertising statistics, this one really shows the power of advertising on this platform. This statistic is a testament to the fact that more businesses are realizing that Facebook advertising is not only effective but vital in helping them remain competitive in the busy online marketplace. 

Though many businesses feel that Facebook advertising is only beneficial for retailers and other brands that sell directly to consumers, this doesn’t seem to be the case. More people are beginning to use Facebook for professional reasons as well as personal reasons. This means that both B2C and B2B brands can reach and engage their audience on Facebook. Facebook users aren’t just using Facebook to connect with friends and family. 

TechCrunch reports that Facebook users make an average of 2 billion searches on the social media platform each month. Consumers are not just using search engines to find new brands. They are also turning to social media to search for relevant topics and businesses. This presents a huge opportunity for brands that want to increase their visibility online.

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